Motif by Anna

FAQs

Got questions?

Check out this page for more information about professional web design.

Ready to find the answers about the professional web design?

Explore the FAQs page and gain valuable insights to propel your solopreneur journey forward.

Visual communication and design

For a solo business, a strong online presence is crucial.

To establish a consistent and authentic business image, it’s important to have a thoughtful motif that is reflected in both visual and verbal communication.

Web design services at ‘Motif by Anna’ start by helping you define your motif and align it with your online presence.
If you don’t have a visual identity yet, the ‘Online Presence Accelerator‘ service includes the necessary steps to create one.

Web design is just one aspect of our web development service.

It involves creating designs for all web pages, including visual design, visual aid selection, and content design.

While ‘Motif by Anna’ takes care of the visual design and visual aid selection, the content (body text, headers) should align with the motif of your solo business and be provided by you.

Typically, the visual design phase takes around 2-3 weeks. If you’d like to learn more about our process, please click here.

Absolutely! Customization is at the core of the ‘Online Presence Accelerator’ service.

I design visual identities that are tailored to a motif of your solo businesses, ensuring a unique and personalized look for your website.

Furthermore, ‘Motif by Anna’ doesn’t use ready-made website templates.

Web designs are bespoke and crafted specifically to reflect the motif of your solo business.

If you’re still searching for your solo business motif, feel free to check out my Solopreneurs’ Journey free resources.

Absolutely! ‘Motif by Anna’ offers visual identity design services.

A package includes professional recommendations for logo design, color schemes, fonts and patterns.

I believe in creating a cohesive visual identity that reflects the motif of your solo business.

Whether you choose one of my ‘Online Presence Accelerator’ packages or opt for a separate visual identity service, my process always starts with understanding your solo business motif.

If you are still in the process of discovering your solo business motif, I encourage you to explore my Solopreneurs’ Journey free resources for inspiration.

Professional Web design Features & Functionalities

Yes, ‘Motif by Anna’ offers responsive web design that goes beyond just mobile devices.

It covers various types of devices to ensure your website looks great on any screen size.

Responsive design is included in all ‘Online Presence Accelerator’ packages.

Yes, the Online Presence Accelerator service includes an e-commerce package.

‘Motif by Anna’ develops e-commerce functionality using the WooCommerce addition.

Web cost and fees

Website optimization involves both quality hosting and web development.

At ‘Motif by Anna,’ I work with two professional hosting providers: Elementor and Hostinger.

These providers ensure high performance and website security.

In terms of web development, I use Elementor Pro Builder, which reduces the need for external plugins and offers additional features to enhance performance.

The cost of Pro Builder is included in the ‘Online Presence Accelerator’ service, so there are no additional fees.

A web design service, the Online Presence Accelerator, offers three packages tailored to the needs of your solo business.


All features and pricing are displayed transparently on our pricing page.

The Online Presence Accelerator service covers three main areas:

  • visual identity design,
  • web design and development,
  • and a wide range of website features.

 

However, there are some fees that customers are responsible for, such as ownership-related expenses. These may include

  • hosting annual/monthly fees,
  • domain registration and renewal fees,
  • GDPR documentation fees (like privacy policy, cookie policy, and terms and conditions),
  • as well as paid additions like fonts or image licenses.

 

Before starting a project, we will discuss your needs and provide a transparent view of the budget, including any necessary additional fees.
Check how a design process works.

‘Motif by Anna’ does not rely on ready-to-use website templates or themes.

Instead, I create bespoke web designs that align with the unique motif of your solo business.

To explore pricing options for ‘Online Presence Accelerator’ packages, which include custom web design, please click here.

If you are still in the process of discovering your solo business motif, I invite you to explore Solopreneurs’ Journey free resources for inspiration.

I have simplified the payment process for our Online Presence service.

You can split the total cost into three manageable installments, each corresponding to a specific deliverable:

  • visual identity,
  • website design,
  • and website development.

 

To ensure a smooth workflow, I kindly request that each installment be paid in advance before we begin working on the respective deliverable.

Content creation and copy-writing service

The verbal communication aspect of your website, including content creation and copywriting, is directly related to the motif of your solo business.

It requires a unique language style that represents your solo venture.

While ‘Motif by Anna’ does not offer content creation and copy-writing services, I am happy to provide useful insights and help customers fine-tune certain content elements.

Web optimizarion techniques

Web security relies on good-quality hosting, web development, and ongoing maintenance.

First, I recommend professional hosting providers: Elementor or Hostinger, known for their high-security standards and website performance.

For web development, I use Elementor Pro builder, which prioritizes security.

The cost of Pro Builder is included in the ‘Online Presence Accelerator‘ service, so there are no additional fees.

Additionally, I include a security plugin in all websites developed by ‘Motif by Anna’.

However, it’s important to note that regular post-launch maintenance is essential to maintain security.

To learn more about a Stress-free website maintenance service, which is available to customers who purchase the ‘Online Presence Accelerator’ service, please click here.

Website optimization is achieved through a combination of quality hosting and web development.

To begin, selecting a professional service provider is crucial. ‘Motif by Anna’ works with two hosting providers, Elementor and Hostinger, known for their high-security standards and website performance.

In terms of web development, the choice of website engine and plugins plays a key role.

‘Motif by Anna’ uses Elementor Pro builder, which not only reduces the need for external plugins but also includes additional features to enhance performance.

The cost of Pro Builder is included in the ‘Online Presence Accelerator‘ service, so there are no additional fees.

However, it’s important to note that regular and proper post-launch maintenance is critical to maintaining high performance levels.

‘Motif by Anna’ offers a Stress-free website maintenance service, which is available to customers who purchase the ‘Online Presence Accelerator’ service. To learn more about our packages and pricing, please click here.

SEO strategies and best practices

To achieve optimal search engine ranking for your solo business website, it’s crucial to include key pages that align with SEO best practices.

Here are the recommended key pages to include:

  • Homepage. Your homepage serves as the virtual front door to your solo business website. Make sure it provides a clear and concise overview of your business, highlighting your unique value proposition and relevant keywords.
  • About Us. An About Us page helps establish credibility and build trust with your audience. Use this page to share your brand story, mission, and values. Incorporate keywords naturally and provide information that resonates with both search engines and visitors.
  • Products/Services. Create dedicated pages for each of your products or services. Optimize these pages with relevant keywords, detailed descriptions, and high-quality visuals. Make it easy for search engines and potential customers to find and understand what you offer.
  • Contact Us. Include a Contact Us page that provides multiple ways for visitors to get in touch with you. Display your contact information prominently and consider adding a contact form. Ensure your NAP (Name, Address, Phone Number) is consistent across your website and other online directories.
  • Testimonials/Reviews: Dedicate a page to showcase testimonials and reviews from satisfied customers. Positive feedback not only builds trust with potential customers but can also enhance your website’s search engine visibility. Include relevant keywords in the testimonials and encourage customers to leave reviews.
  • FAQs: Create an FAQs page to address common questions and concerns that your target audience might have. Optimize the questions and answers with relevant keywords and ensure the content is helpful and informative.
     

Regularly update and analyze your website’s performance using SEO tools to make data-driven optimizations and improve your search engine ranking.

When considering additional pages to include on your solo business website to enhance user-friendliness and optimize for SEO, there are several options to consider:

  • Blog: Adding a blog to your website allows you to regularly publish informative and engaging content related to your industry. This not only provides value to your audience but also helps attract organic traffic and improve search engine rankings. Optimize your blog posts with relevant keywords and incorporate internal links to other pages on your site.
  • Portfolio/Gallery: If applicable to your business, consider creating a portfolio or gallery page to showcase your work, projects, or products. This allows visitors to see examples of your expertise and can help build trust and credibility.
  • FAQ: An FAQ page can address common questions and provide valuable information to your audience. This not only improves the user experience but also helps search engines understand the content and relevance of your website. Optimize your FAQ page by including relevant keywords and providing comprehensive answers.
  • Case Studies/Success Stories: If you have notable success stories or case studies related to your business, consider creating dedicated pages to highlight these achievements. This provides social proof and demonstrates the effectiveness of your products or services.
  • Resources/Downloads: If you offer valuable resources or downloadable content such as e-books, whitepapers, or guides, consider creating a dedicated page to showcase and provide access to these materials. Optimize the page by including relevant keywords and capturing user information through a sign-up form.